What is moment marketing? and why is it important?
I’m a freelance digital marketer in kerala i can simply say that moment marketing is to promote your business or products based on current events. Take example of relevant news, sports, events etc..
That term may have had its moment but, That method is not new.
Advertisers, bid brands and marketers have used current events and public figures, politicians and celebrities to promote their products for a long time. Methods of moment marketing haven’t changed too much in years it’s existed. But naturally, the events, public figures, brands, and places we advertise shift with the times.
The difference between today’s Moment Marketing and Past is it’s easier to categorize or easier to focus on one group (Niche). So, you can create marketing material that taps into a select event and know that you’re speaking to a specific audience. It’s also easier to find your audience by advertising on Social media.
As a type of advertising, moment marketing is fast and responsive, making it accessible to small businesses as well as large corporations.
Why is it important?
Moment marketing is a great way to make the most of current events and reach previously untapped audiences. Here are some reasons why you might want to use moment marketing.
- Greater reach
- Improve customer loyalty
- Cost effective
- Improved engagement
- Creative and flexible
Why is moment marketing so effective despite its short lifetime?
As a freelance digital marketer in kerala the key part of Moment Marketing is building a reputation for your brand, developing your personality, and getting it out there. So, the content you create may only be relevant for a short period of time, but it will introduce your business to new audiences and expand your position as a brand to watch.
What is moment ads?
Moment ads, or regular ads, are part of moment marketing. They work in the same way as regular ads, but they serve as a wider campaign that based on current events or activities.
Tips for your next “Project”
- Be update about new trends and events.
- Be prepared for anything.
- Make your product or service the focus of the campaign.
- Always stay true about your brand.
- Make it more funny and Make it more human-like